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Social Media

October 15, 2009

SO much is being said about social media these days. The push to have your church on-line is now more prevalent than ever. And by looking at society I would say that the push is correct! Your church does need to have a on-line presence. I hate to say it but there is a day coming where everything you do will be on-line and that includes church in some way, shape or form.

But here is my question (You knew I would have one)… Are we using social media wrong? First I think one should define what is the purpose of social media is.

Social Media is : Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Ben’s definition of social media: A tool in which to communicate to people; an avenue in which to influence the masses.

So with social media now defined, are we using the tool wrong?

I would say in many ways we are. The point of a blog is to express your opinion, the point of Facebook is to connect with friends, the point of Twitter is to spread information fast, and the point of a website is to give information.

When one of these is not being used how it was meant to be used, then we are using social media wrong.

Your organization does not need to have a website, Facebook page, Twitter account and blog to influence your people. I think we worry too much about keeping up with the church down the street when it comes to social media and forget that we should do the things we do in the internet well before we go advancing our territory in cyber space.

Pick the tool that you are going to use and use it well. In other words… don’t create a Twitter account that has 0 followers because non of your people use Twitter.

Do you have any thoughts on churches using social media the wrong way?

3 Comments leave one →
  1. October 15, 2009 3:02 pm

    I agree – both that Church must have a web presence, and that it isn’t un-problematic. Aim and purpose have to be clear. Distributing information isn’t building relation and communication. Sometimes it feels like the Church (and its representatives) thinks it must engage in various forms social media without knowing why.

  2. Benjamin Davis permalink*
    October 15, 2009 6:07 pm

    Stefan I like your point that distributing information is not building relation and communication.

    Thanks for reading, how did you find out about this post/ site?

  3. November 24, 2009 11:41 pm

    Does my link work?
    This is a great site that does everything for you.

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